本文从色彩、色彩文化的基本内涵及色彩对人的生理和心理所产生的作用出发,提出在旅游开发中可以借鉴利用的主要色彩理论,分析色彩文化在旅游线路设计中的巧用以及存在的问题,以希对旅游线路设计提供有利的思维方式。 Based on the basic connotation of color and color culture and the effect that color has on people’s physiology and psychology, this paper puts forward the main color theory that can be used in tourism development and analyzes the clever use and existence of color culture in tourism route design Issue, Ishi hopes to provide a favorable way of thinking about the design of tourist routes.