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央视CCTV-5是目前国内居于一线的体育电视频道,其节目制作优良,受众数量众多、收视表现强劲,为体育文化的媒体传播创造了颇为有利的辅助条件。为了进一步释放其作为电视公共媒体的社会引导价值,央视体育频道也在致力于体育教育的积极推动,希冀通过对体育综艺节目的改良,实现体育教育的普及。在意识到体育行业多边拓展与电视消费多样演变的趋势之后,尤其是在明确推动体育教育社会化传递的全新诉求之后,央视体育频道随即展开了对于节目体系的调
CCTV-5 is currently the first sports television channel in China. CCTV-5 boasts excellent programming, large number of audiences and strong viewing ratings, thus creating quite favorable supporting conditions for the media dissemination of sports culture. In order to further release its social lead value as a television public media, CCTV Sports Channel is also devoting to the active promotion of physical education and hopes to achieve the popularization of physical education through the improvement of sports variety shows. Realizing the trend of diversified development of the sports industry and diversified TV consumption, especially after explicitly pushing forward the new appeal of the socialized delivery of physical education, the CCTV Sports Channel immediately started to adjust the program system