大同是台湾第一个电饭锅品牌,从1960年上市至今,大同电饭锅已经卖出近1300万个,全台的户数也不过650万户,所以在台湾几乎每户都有一个大同电饭锅,大同电饭锅有超过九成的惊人市场占有率。长销半个世纪,大同电饭锅的外形几乎不曾改变,永远是大家记忆中那“圆胖、土土”的传统外观。即便遭逢欧美日家电品牌瓜分市场,销售增长率 Datong is the first rice cooker brand in Taiwan. Since its listing in 1960, Datong’s rice cookers have sold nearly 13 million, and the total number of households in Taiwan has reached 6.5 million. Therefore, almost every household in Taiwan has a Datong. Rice cookers and Datong rice cookers have an amazing market share of over 90%. Sold for half a century, the appearance of the Datong Rice Cooker has not changed, and it is always the traditional appearance of the “big fat, earthy” in memory. Even if every European, American, Japanese household appliance brand divides the market, the sales growth rate