随着经济形势的飞速发展,企业间的竞争不仅仅是看一时的商品质量和销售数量,根本性的胜负在于企业和产品是否在消费者中有着公认的形象和知名度。良好的信誉是企业最有价值和永久性的资产,由此产生的经济效益难以估量,而崇高的信誉是通过向市场和消费者提供优质产品或上乘服务建立起来的,因此其中重要的一条就是用广告使消费者认为该企业实事求是,值得信赖。 With the rapid development of the economic situation, the competition among enterprises is not merely a look at the quality of products and the number of sales. The fundamental outcome is whether companies and products have a recognized image and popularity among consumers. A good reputation is the company’s most valuable and permanent asset. The resulting economic benefits are difficult to measure, and lofty credibility is established by providing quality products or superior services to the market and consumers. Use advertising to make consumers think that the company is practical and trustworthy.