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互联网时代,广播媒体在经历了多年的快速发展后,同样面临着拓展听众规模困难、经营创收增长乏力的窘境。与此同时,“喜马拉雅FM”“蜻蜓FM”“考拉FM”“懒人听书”等网络电台悄然进入受众视野。广播借助互联网与手机终端获得了新生,众多网络广播APP应运而生,实现新媒体与传统广播电视媒体的广泛合作将成为大势所趋。
In the Internet era, after years of rapid development, the broadcast media are also facing the dilemma of expanding the scale of audiences and the sluggish revenue growth. At the same time, “Himalaya FM ” “Dragonfly FM ” “Koala FM ” “lazy hearing book ” and other Internet stations quietly into the audience’s field of vision. Broadcasting has gained a new life with the help of internet and mobile terminals, and many webcasting APPs have emerged. The wide cooperation of new media and traditional radio and television media will become the trend of the times.