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澳大利亚最大的酿酒商推出塑料瓶装啤酒,一年后败走麦城。而世界第二大啤酒商米勒公司同样进行了塑料瓶的尝试,却在两年内成功了。期以来,用玻璃瓶和易拉罐盛装啤酒已成为很多企业的思维定势,用塑料瓶装啤酒不仅仅是包装的改进,也是产品的创新。第12届杜邦包装创新金奖就被米勒啤酒公司的330ml 塑料瓶装米勒淡啤(MillerLite)收入囊中,其实塑料瓶装啤酒并不是米勒公司的专利,第一家推出塑料瓶装啤酒的公司是澳大利亚福斯特公司(FosterBrewing)下属的卡尔顿联合酿酒公司。1996年底,该公司曾在澳大利亚的悉尼和
Australia’s largest brewer introduced plastic bottled beer, a year later defeated the city of wheat. The world’s second largest beer maker Miller also tried plastic bottles, but within two years of success. Since the issue, beer bottles and cans for beer has become the thinking of many businesses, using plastic bottled beer is not only an improvement of packaging, but also product innovation. The 12th DuPont Packaging Innovation Gold Award was Miller’s 330ml plastic bottle Miller (MillerLite) income bag, in fact, plastic bottled beer is not Miller’s patent, the first company to launch plastic bottled beer is Carlton United Breweries, a division of Foster Brewery, Australia. At the end of 1996, the company had worked in Sydney, Australia