面对中国日益庞大的金融消费人口,作为众多提供金融产品的企业最关心的自然是:如何让自己的产品拥有最多消费客户,扩大自己的市场份额,提升自己的品牌形象,企业应如何制定最适用于市场的广告营销计划,提供金融产品?本文试图回答这些问题。 The face of China’s growing financial consumer population, as many financial products companies are most concerned about the nature of their own: how to make their products have the largest consumer customers, expand their market share and enhance their brand image, how companies should formulate the most Market-oriented advertising marketing programs that provide financial products? This article attempts to answer these questions.