成功的报纸后面都有一个成功的品牌。 面临危机的报纸实质上是品牌危机。 报纸的竞争迈向了最高层次——品牌竞争,人才的较量、资本的比拼、规模的抗衡,最后都集中到这一点。 步入新世纪的报纸市场,总量的扩张已趋饱和,结构的调整正在演进,而质的变化展示着品牌影响 Behind a successful newspaper, there is a successful brand. The crisis of newspapers is essentially a brand crisis. Newspaper competition toward the highest level - the brand competition, the contest of talent, capital competition, the scale of the contest, the final focus on this point. Into the new century newspaper market, the expansion of the total has become saturated, the structural adjustment is evolving, and qualitative changes show the brand influence