编前:早在2004年左右,翻看电视,有一半以上的电视台都在播放同一部电视剧,这种同质化的现象不仅令观众感到选择的局限性,更是令业内人士感到是一种资源上的浪费。电视剧作为一种最受观众喜爱的电视节目类型,一直以来都是卫视竞争的焦点所在。在电视台的竞争越来越注重差异和风格的情况下,为了争取更多的收视人群并形成连续的收视习惯,自制剧和定制剧应运而生。由于自制剧和定制剧 Before the series: As early as around 2004, watching television, more than half of the stations are playing the same drama, this phenomenon of homogeneity not only make the audience feel the limitations of choice, but also make the industry feel is a Waste of resources. TV series, as one of the most popular types of television shows, has always been the focus of competition for TVs. In the competition of TV stations, more and more attention is paid to the difference and style, in order to win more audiences and form continuous viewing habits, self-made and customized plays emerge. Own home theater and custom drama