宏观调控手段是出版业宏观调控机制的重要组成部分。无论是中国还是国外出版业先进国家，对本国书业的宏观调控，通常都运用以下三种手段：一是行政手段，这是利用行政上的隶属关系，通过行政指令来调控出版业运行的手段；二是法律手段，这是通过各种法律、制度来规范出版行为 Macro-control measures are an important part of the macro-control mechanism in the publishing industry. Whether it is China or an advanced country in foreign publishing industry, the following three kinds of measures are usually applied to the macro regulation and control of its own book industry. First, administrative measures are the means of using administrative subordination to regulate the operation of the publishing industry through administrative instructions ; Second, legal means, which is through a variety of laws and regulations to regulate publication