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文化体制改革之东风吹来,媒体冲破困惑和徘徊,积极构建新体制,蕴育新机制,呈现出百花齐放的勃勃生机,浙江日报报业集团所属的钱江晚报乘势而上,成立钱江晚报有限公司,采编与经营两分开,通过财务一本帐管理,实现报纸从生产型向经营型的跨越,构建了全面经营媒体的新平台。钱江晚报有限公司是钱江晚报品牌资源和生产要素的经营管理者,无论是公司名称和媒体经营公司的性质,还是发行、广告、印务等经营范围,以及纸张、印刷、版面、销售网络等生产要素的组织,都不仅仅是各项媒体经营业务的集合,更是体制的创新,是全面经营媒体的开端。财务一本帐管理,从管理制度上实现了采编、经营一体化运作,保证了经营媒体的顺利开展。形
With the easterly winds of the reform of the cultural system, the media broke through confusion and wandering, actively constructed a new system and built a new mechanism, showing a flourishing vitality. The Qianjiang Evening Newspaper owned by Zhejiang Daily Newspaper Group has been on the rise and the establishment of the Qianjiang Evening Newspaper Limited Company, editorial and management of the two separate, through a financial account management, to achieve the newspaper from production to business-type leaps and bounds, and build a new platform for the full operation of the media. Qianjiang Evening News Co., Ltd. is the brand manager of Qianjiang Evening News’s brand resources and production factors, whether it is the company name and the nature of the media company, or the business scope of issuing, advertising, printing and other business, as well as paper, printing, layout, sales network The production of other elements of production is not only a collection of various media businesses, but also an innovation of the system, which is the beginning of a comprehensive management of the media. Financial management of an account, from the management system to achieve the collection, operation of the integrated operation, to ensure the smooth running of the business media. shape