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新时期,互联网彻底改变了传统电视的传播渠道、收听模式与互动方式,使得传统电视面临着受众人数与广告收入双重下降的挑战。因此,传统电视媒体需要改变单一依赖广告经营的商业模式,构建电子商务、视链模式、付费模式、衍生品开发等新型盈利模式,并依靠互联网+内容、互联网+平台、互联网+终端、互联网+版权等发展战略,实现转型升级。
In the new era, the Internet has radically changed the traditional channels of communication, listening mode and interaction mode, making the traditional television face the challenge of the double decrease of audience and advertising revenue. Therefore, the traditional television media needs to change the single reliance on the commercial mode of advertising and build new profit models such as e-commerce, visual chain mode, payment mode and derivative product development, and relies on the Internet + content, internet + platform, internet + terminal, internet + Copyright and other development strategies to achieve the transformation and upgrading.