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嗅觉记忆比视觉记忆更可靠。人们回想1年前的气味,准确度为65%;然而回忆3个月前看过的照片,准确度仅为50%。于是,气味营销盛行起来。
Smell memory is more reliable than visual memory. People recall the smell of a year ago with an accuracy of 65%; however, recalling the photos seen three months ago, the accuracy was only 50%. As a result, odor marketing prevails.