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通过对古代图腾中饕餮纹饰狞厉的美,解析古代文化的人文涵义。艺术设计不仅是艺术之物、生活之物,在根本意义上还是文化之物,它是时代人文精神的产物。对设计认知不应局限在产品的市场领域,也不仅局限在设计的专业领域,而要用人文的眼光看设计,理解设计,当然我们更需用人文精神设计,正确理解设计,通过更多优秀的公益广告设计宣传创意人文设计。通过对特殊时代的礼器、装饰珠宝、青铜鼎上的饕餮图腾图案的平面设计加以符号式的探讨。结合横向东西方文明差异,纵向本土文化的历史变迁,引发对华夏文明的观察与思考。
Through analyzing the beauty of the gluttonous decoration in ancient totem, it analyzes the humanistic meaning of ancient culture. Art design is not only an art thing and a life thing, but also a cultural thing in the fundamental sense. It is a product of the humanistic spirit of the times. Awareness of the design should not be confined to the product market, nor is it limited to the design of the professional field, but to look at the humanistic design of the project, understand the design, of course, we need to design humanistic spirit, a correct understanding of the design, through more Excellent public service advertising design publicity creative humanities design. Through the special etiquette, decorative jewelry, bronze tripod on the gluttonous totem graphic design to symbolic discussion. Combining the horizontal differences between eastern and western civilizations and the vertical changes of local culture, the observation and reflection on Chinese civilization are triggered.