知名商品特有名称是一种新型知识产权,其与驰名商标具有相同的作用,即具有区别于同类或者相似的商品的作用,是消费者购买商品时的首要选择,可以为经营者带来巨大的财富。于是其便受到了许多不法经营者的不法行为侵害,假冒商品越来越多,损害了消费者和合法经营者的法益。然而知名商品特有名称在我国缺少明确法律对其进行保护,笔者综合分析了国内的立法情况以及借鉴了国外的经验,对我国关于知名商品特有名称的法律保护提出若干建议。 Well-known product unique name is a new type of intellectual property rights, and well-known trademarks have the same effect, that is different from the same or similar goods, the role of consumers when purchasing goods is the first choice, can bring huge business operators wealth. As a result, it was infringed by the unlawful conduct of many unscrupulous operators and more and more counterfeit goods, thus damaging the legal interests of consumers and legal operators. However, the unique name of well-known goods lacks definite law in our country to protect it. The author analyzes the domestic legislation and draw lessons from the experience of other countries to make some suggestions on the legal protection of the unique names of well-known goods in our country.