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应《企业研究》杂志社编辑之约,记者最近采访了活跃在我国策划舞台上,并取得突出成就的上海市委党校、上海行政学院管理教研室副教授陈志云先生。陈志云毕业于西南交通大学,后获美国俄克拉荷马市大学硕士学位。中国公共关系协会理事、学术委员会委员、培训中心客座教授,中国市场学会特约研究员、苏州MARKETING培训咨询中心高级顾问、正大集团联合企业管理顾问公司高级顾问师。先后发表百万余字著作论文,专长战略管理、形象管理和营销管理,先后为上百家企业咨询、策划或培训,涉及工业、交通、财贸、房地产、餐饮、娱乐、广告、咨询等行业。在咨询、策划和培训中,强调思想观念的转变——系统思考;强调运作方式的转变——优化配置;强调企业领导必须重视战略管理。
At the editorial of Enterprise Research Magazine, the reporter recently interviewed Mr. Chen Zhiyun, an associate professor of the Shanghai Administration School of Shanghai Municipal Committee of the Communist Party of China, who has made outstanding achievements in the planning stage of our country. Chen Zhiyun graduated from Southwest Jiaotong University, after receiving a master’s degree from the University of Oklahoma in the United States. China Public Relations Association, academic committee, visiting professor of training center, special researcher of China Market Association, senior consultant of MARKETING Training Consulting Center of Suzhou, and senior consultant of CPCE of Chia Tai Group. He has published more than one million words of thesis, specializing in strategic management, image management and marketing management. He has consulted, planned or trained hundreds of enterprises in industries such as industry, transportation, finance and trade, real estate, catering, entertainment, advertising and consulting. In consulting, planning and training, emphasizing the transformation of ideas and concepts - systematic thinking; emphasizing the transformation of mode of operation - optimizing the configuration; stressed that business leaders must pay attention to strategic management.