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21世纪绿色商业成为商业发展的一种新趋势。随着经济的发展,环境恶化程度加深,作为消费市场的终端——商业活动同样面临环境问题。从环境的角度对商业管理理论和管理体制进行改进,形成绿色商业管理体制和制度安排,是绿色商业管理基础。本文分析了绿色商业的理论基础,并从政府和企业的角度提出实施绿色商业战略管理的诸项措施。
The 21st century green business has become a new trend of commercial development. As the economy develops, the deterioration of the environment deepens. As a terminal in the consumer market, commercial activities also face environmental problems. From the environmental point of view of business management theory and management system to improve and form a green business management system and institutional arrangements, is the basis of green business management. This paper analyzes the theoretical basis of green business and puts forward some measures to implement the green business strategy management from the perspective of the government and enterprises.