在2016年CES Asia,技术驱动营销的案例让人窥见到未来一瞥,传播巨头电通安吉斯一口气展出了12款消费者营销创新产品,并结合了虚拟现实、机器人科学、人脸识别和实时情绪解读等数字技术。将营销创新注入技术的内核,重塑品牌与消费者的互动模式,似乎已是大势所趋。而更重要的是,技术不仅能给营销带来新的玩法,也能更精准触及消费者的需求。 In 2016, CES Asia, a case of technology-driven marketing, gave a glimpse into the glimpse of the future, sending giants Anjiris at a stretch with 12 consumer marketing innovations that combine virtual reality, robotics, face recognition and Real-time emotional interpretation and other digital technologies. The marketing innovation into the core technology, remodeling brand and consumer interaction model seems to be the trend. More importantly, technology not only brings new ways of playing to marketing but also touches the needs of consumers more accurately.