思想教育工作的实质是引导青年学生在规范、形象、行为三个层面对成功形象予以认同。人的生存的特殊性是成功的精神需求生成的存在论根基,把握社会转型期中的文化多样性和价值选择的多向性是确立科学的成功理念的关键,对当今社会时代精神的领会则是塑造成功形象、做好思想教育工作的灵魂。 The essence of ideological education is to guide young students to agree on a successful image from three levels: standardization, image and behavior. The particularity of human existence is the foundation of the ontology for the generation of successful spiritual needs. It is the key to establishing the scientific concept of success in grasping the diversity of cultures in the transitional period of society and the versatility of value choices. The comprehension of the spirit of today’s society is Create a successful image, good soul of ideological education.