一篇日本小说,写一个探险者牺牲在山洞的一条地下河里,临终前他给儿子写了几句话,用羊皮纸包紧放进河里。几十年后他的儿子读到了这张纸条:“有时候,就算知道没有出口,我们也要尽力去寻找。”今后报刊发行如何突破?我以为,从促销层面切换到营销角度,就会找到出口。告别“打折赠物”步入良性循环由杭州日报报业集团主办的《都市快报》创刊于1999年,是浙江省大规模赠物促销的先行者。2000年曾通过赠送雨伞、油、洗衣粉等手段,创下一天广场活 In a Japanese novel, an explorer buried at an underground river in a cave died before he wrote a few words to his son, tucked into the river with a parchment bag. Decades later his son read this note: “Sometimes, even if we know there’s no exit, we have to try our best to look for it.” How to Break the Newspaper Distribution in the Future? In my opinion, switching from promotion to marketing, Will find the exit. Farewell “discount gifts ” into a virtuous circle “Hangzhou City Daily Newspaper Group organized by Hangzhou Daily Newspaper” was founded in 1999, is the forerunner of large-scale promotional gifts in Zhejiang Province. In 2000, it passed the means of giving umbrellas, oil and detergent and set a new day square