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大工业生产的特点是批量化,于是,高度自动化的设备产能越来越大,效率也越来越高。以印刷为例,时速在4万~5万印以上的商业轮转印刷机,其效率远高于时速1.5万印的单张纸印刷机,因此印刷品生产的单位成本较低,市场报价也较低,对批量印刷业务而言,商业轮转机就毋庸置疑地具有竞争力。面对日趋丰富的社会供应,加之移动通讯与互联网信息传播的日益完善与普及,市场的消费心理在悄悄地发生变化,人们开始更多地追求差异,乐于展现
Large industrial production is characterized by batch, so highly automated production equipment capacity is more and more efficient. Taking printing as an example, a commercial web press with a speed of 40,000 to 50,000 impressions per day is far more efficient than a sheet-fed web press with a speed of 15,000 impressions. Therefore, the unit cost of the printed products is lower and the market price is lower , Commercial rotary machines are undoubtedly competitive for mass printing operations. In the face of increasingly abundant social supply, coupled with the ever-increasing popularity of mobile communications and Internet information dissemination, the consumer psychology in the market is quietly changing. People are beginning to pursue more differences and are willing to show