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传统的广电媒体正经受前所未有的挑战,并呈现出明显的震荡特征,最直接的体现于人才队伍不稳定。本文试着用SWOT分析方法,对当前广电人才队伍建设的现状进行剖析,并着眼于媒体融合的大趋势,面对广电行业的稳定、发展中的关键因素,对人才队伍的建设提出对策思考。
The traditional radio and television media are experiencing unprecedented challenges and showing obvious characteristics of shocks, the most direct manifestation of instability in the contingent of qualified personnel. This article tries to use SWOT analysis method to analyze the present situation of radio and television talent team construction, and focus on the megatrends of media convergence. Facing the stability and key factors in the development of radio and television industry, this paper puts forward countermeasures to the construction of talent team.