美好时代结束了,以往进攻性的营销战略已经不再具有促进的作用,相反副作用却日益显露。从现在起,北京现代必须提升品牌形象2007年1月下旬,北京现代在美国拉斯维加斯召开一年一度的经销商大会。233家特约经销店的近400名代表在这里度过了看起来无忧无虑的一周。已经荣升为北汽控股掌门人的徐和谊,作为北京现代的董事长也参加了这次会议。 A good era is over, the past offensive marketing strategy no longer has a role to promote, on the contrary the side effects have become increasingly apparent. From now on, Beijing Hyundai must enhance its brand image In late January 2007, Beijing Hyundai held its annual distributor conference in Las Vegas, USA. Nearly 400 representatives of 233 authorized dealerships spent the week looking carefree. Xu Heyi, who has been promoted to head of BAIC Holding, also took part in the meeting as the chairman of Beijing Hyundai.