近年来,在各个大城市的周边基本上都形成了一个环城市旅游度假带,度假市场的范围在不断扩大中,中国休闲度假市场已经开始形成。随着经济的发展,旅游者的需求正从最初的观光旅游过渡到度假旅游,大众的轻松度假意识正逐步形成,旅游产业也正趋向规模化、特色化。而在宣传推广上,旅游产业也先后经历了传统媒体如报纸、电视、户外大牌,到互联网媒体如banner广告、视频广告,到如今的微博等多种形式的转变。现在,随着互联网技术的不断发展、数字移动设备和3G网络的不断成熟,以及营销精准有效性的逐渐 In recent years, around the major cities have basically formed a ring around the city tourism resort, the vacation market is expanding, the Chinese leisure market has begun to take shape. With the development of economy, the demand of tourists is changing from the first sightseeing tour to the holiday tour. Public awareness of relaxed holiday is gradually formed, and the tourism industry is also becoming large-scale and characteristic. In the promotion, the tourism industry has also experienced a variety of forms of transformation from traditional media such as newspapers, television, outdoor big names, to the Internet media such as banner ads, video ads, to today’s microblogging. Now, with the continuous development of Internet technology, digital mobile devices and 3G networks continue to mature, and marketing accuracy and effectiveness gradually