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腾讯公司近日对外宣布,原实力传播集团大中华区总裁郑香霖加盟腾讯,出任腾讯公司副总裁,负责腾讯网络媒体广告销售业务。郑香霖是腾讯网络媒体事业群近年引入来自跨国4A广告公司任职级别最高的高管。六军尽皆失颜色,用这句话来形容广告圈的反应一点也不为过。一个数十年打拼在广告圈的资深人士,名望、能力、水平已达巅峰,但仍然挡不住时代的变化,这真让人不胜感慨。此外,本期专题提出传统广告业正在成为数字时代另一个被OTT的行业,郑香霖此举无疑为此作了一个最好的注脚。
Recently, Tencent announced that Zheng Xianglin, President of Greater China Region, formerly the Power Transmission Group, joined Tencent as the Vice President of Tencent Company and is responsible for the Tencent online media advertising sales business. Zheng Xianglin is Tencent network media career group in recent years introduced from multinational 4A advertising company highest level of senior management. The six armed forces are all lost color, use this sentence to describe the response of the advertising circle is not an exaggeration. A decades-old hard work in the advertising circle of senior people, reputation, ability, the level has reached its peak, but still can not stop the changes of the times, it is a great feeling. In addition, this issue proposes that the traditional advertising industry is becoming another OTT industry in the digital age. The move made by Zheng Xianglin is undoubtedly the best footnote for this purpose.