论文部分内容阅读
在工业设计被国家提高到战略发展高度的今天,对设计的认识也有了质的变化。设计已经不再是停留在单件产品的孤立开发设计,而是一个产业链的系统设计;一个产品族群的系统设计,一个市场的整体设计;一个创意与科技高度融合的设计。为了迎合本土市场消费结构的转变,产品设计必须要上升到战略层面,以实现其日益重要的战略与协同职能。战略性产品设计涵盖了管理,市场与用户等多重内涵,其目标是基于完整的系统化设计与设计战略研究来达成的。只有当设计或为一个完整的系统化工程,才能最大程度实现其应有的价值,
Today, when industrial design is upgraded from a national level to a strategic development level, the understanding of design has also been changed qualitatively. Design is no longer a single product development in the isolated development and design, but a system of industrial chain design; a product system design group, the overall design of a market; a creative and highly integrated design. In order to cater to the shift in the consumption structure in the home market, product design must rise to the strategic level in order to realize its increasingly important strategic and synergistic functions. Strategic product design covers multiple connotations of management, marketing and users, and its goal is based on a complete systematic design and design strategy research. Only when the design or as a complete systematic project, in order to maximize its due value,