论文部分内容阅读
论坛缘起:北京文博会在国内外产生深远的影响,取得了良好的社会效应和口碑。在2008年金融海啸全球蔓延并冲击我国实体经济的情况下,我们有必要提升品牌影响力,寻求新的增长点。文博会“企业文化与品牌创意国际论坛”以应对金融海啸寻求发展商机为主题,探讨金融危机冲击下的中国发展机遇,就把握中国投资拉动内需的商机,搭建国际交流与合作的文化金融平台,以企业文化以品牌创意为动力引擎。重点扶持高新技术处于国际产业链,提升国际竞争力。在引进国际金融战略伙伴支持企业走出去参与资源能源、科技产业的并购与参股等方面进行探讨,此次论坛得到各大媒体的大力支持,同时也受到了国内外各方面的广泛关注。
The origin of the forum: Beijing Cultural Fair at home and abroad have a profound impact, and achieved good social effect and reputation. Given the global spread of the financial tsunami in 2008 and the impact on our real economy, we need to enhance our brand influence and seek new growth points. ICIF “International Forum on Corporate Culture and Brand Creation ” takes the opportunity of seeking development opportunities in response to the financial tsunami and explores the opportunities for China’s development under the impact of the financial crisis. It seizes the opportunities of China’s investment in stimulating domestic demand and establishes a cultural and financial platform for international exchange and cooperation Platform, with corporate culture to brand creativity as the engine of power. Focus on supporting high-tech industries in the international chain, enhance international competitiveness. The introduction of international financial strategic partners to support enterprises to go out and participate in resources and energy, mergers and acquisitions and shareholding in science and technology industries and other aspects of discussion, the forum has been the strong support of major media, but also by all aspects of domestic and foreign attention.