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在当前媒体发展过程中,考虑到媒体发展的特点,要想提高媒体的发展质量,不但要尊重媒体发展规律,还要在媒体发展中,积极实现媒体发展模式和媒体发展手段的创新,使媒体发展能够拥有先进的理念和手段支撑,保证媒体发展的整体质量满足实际需要。传媒作为一个特殊产业,只有与时代发展相适应,提高其整体适应性,才能在社会发展中扮演重要角色,在实际发展中取得积极效果。基于这一认识,在媒体发展过程中,我们要对创新意识有足够的重视,不但要重视创新思想的引入,还要重视创新手段的运用。因此,我们要明确创新是媒体发展的不竭动力,积极做好媒体发展创新工作。
In the current media development process, taking into account the characteristics of media development, in order to improve the quality of media development, we not only respect the law of media development, but also make active efforts in media development to innovate media development models and media development tools so that media Development can be supported by advanced concepts and tools to ensure that the overall quality of media development meets the actual needs. As a special industry, the media can only play an important role in social development only by adapting to the development of the times and enhancing its overall adaptability, and has achieved positive results in the actual development. Based on this understanding, in the process of media development, we should pay enough attention to the sense of innovation, not only pay attention to the introduction of innovative thinking, but also attach importance to the use of innovative means. Therefore, we must make clear that innovation is an inexhaustible motive force for the development of the media and actively carry out media development and innovation work.