《广告法》明确规定,广告不得含有虚假的内容,不得欺骗和误导消费者。然而在广告宣传铺天盖地的今天,虚假广告却大行其道。广告行业涉及广告主、广告经营者、广告发布者和广告代言人等众多广告行业主体,到底谁应对日益泛滥的虚假广告负责,作为普通百姓往往无从知晓。下面,我们将结合人们耳熟能详的案例,具体分析广告行业各主体的角色定位及应承担的法律责任。 The “Advertising Law” clearly stipulates that advertisements shall not contain false contents, and may not deceive and mislead consumers. However, in advertisements overwhelming today, fake advertisements are popular. Advertising industry involves advertisers, advertising operators, advertisers and advertisers and many other advertising industry entities, in the end who should be responsible for the growing proliferation of false advertising, as the ordinary people are often unknown. Below, we will combine people familiar with the case, the specific analysis of the various sectors of the advertising industry’s role and should assume legal responsibility.