企业公关部门需要面对的最繁重工作是企业形象工作,面临的最大问题是如何开展企业形象传播。在日常工作实践中,公关从业人员经常会面对企业识别、企业品牌、企业形象这三个概念。但由于对这三者的差异缺乏清晰的认知,他们经常会困惑。那么,如何对它们进行区别? Corporate public relations departments need to face the most arduous task is the work of corporate image, the biggest problem facing is how to carry out corporate image communication. In daily practice, public relations practitioners often face the three concepts of corporate identity, corporate brand and corporate image. However, due to the lack of a clear understanding of the differences between the three, they are often confused. So, how to distinguish between them?