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商业言论一般是指经营者为了获取交易机会而提议进行商业交易的言论。关于商业言论是否属于宪法第一修正案所保护的言论自由,从上个世纪40年代以来的一系列相关判例来看,美国联邦最高法院的立场大致上经历了从绝对排除到绝对保护再到中等保护的转变。至今,商业言论已经被纳入言论自由的范围,但其受保护的程度仍然弱于政治性言论。商业言论对于市场经济运作和言论自由制度的积极作用是商业言论宪法保护的价值所在。
Commercial speech generally refers to the business operator in order to obtain trading opportunities and proposed commercial transactions. As to whether commercial speech belongs to the freedom of speech protected by the First Amendment, judging from a series of relevant jurisprudence since the 1940s, the position of the Supreme Court of the United States has generally gone from absolute exclusion to absolute protection to medium Change of protection. To date, commercial speech has been included in the scope of freedom of expression, but its protection is still somewhat weaker than political rhetoric. The positive effect of commercial speech on the system of market economy and freedom of speech is the value of constitutional protection of commercial speech.