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笔者通过对广告传播视觉转化的过程和原因进行分析,从四个方面提出视觉语境下的广告传播策略:视像意识与当代广告信息表现策略;视觉经验与当代广告中情感表达策略;视觉机理与当代广告的“眼球效应”策略;视觉感性与当代广告推销力策略。
Through analyzing the process and reason of visual communication of advertisement dissemination, the author proposes the advertisement communication strategy in visual context from four aspects: visual consciousness and contemporary advertisement information expression tactics; visual experience and emotion expression tactics in contemporary advertisement; visual mechanism And the “eyeball effect” strategy of contemporary advertising; the tactics of visual sensibility and contemporary advertising sales force.