新媒体视阈下土味文化的传播——以《Coincidance》抖肩舞视频为例

来源 :传媒论坛 | 被引量 : 0次 | 上传用户：litiemei101

【摘要】

：

土味文化作为一种特殊的网络亚文化形态,近年来逐渐走进大众视野,渐趋兴盛.在新媒体技术不断发展与进步的大环境下,土味文化的传播较好地将其内在的特点与外部的新兴的传播方

【作者】

：

沈晨跃

【机构】

：

苏州大学传媒学院,江苏苏州,215000

【出处】

：

传媒论坛

【发表日期】

：

2020年5期

【关键词】

：

土味文化亚文化新媒体视阈符号建构

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论文部分内容阅读

土味文化作为一种特殊的网络亚文化形态,近年来逐渐走进大众视野,渐趋兴盛.在新媒体技术不断发展与进步的大环境下,土味文化的传播较好地将其内在的特点与外部的新兴的传播方式相结合,形成了影响力广泛的传播效果.本文将以2019年下半年风靡一时的《Coincidance》抖肩舞为例,分析土味文化在新媒体视阈下的传播以及其自身的文化符号建构.

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