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今年年初,数字音乐版权市场弥漫着硝烟,腾讯、阿里频繁出手,先后分别与索尼、环球、华纳等唱片业巨头签署独家数字音乐领域版权协议,而像酷狗、酷我等音乐播放软件公司则通过结盟共组“海洋音乐集团”的方式来抵抗巨头来袭;一时间,数字音乐版权领域成“合纵连横”的态势。当“音乐产业萎缩”、“没有好的作品”已经变成老生常谈时,网络巨头的“版权采购”大手笔则像是一剂强心针,让困境中的数字音乐产业看到了一丝曙光。然而,强势采购版权对整个音乐产业来说是灵丹妙药还是饮鸩止渴呢?
Earlier this year, the digital music copyright market filled with smoke, Tencent, Ali frequently shot, respectively, with Sony, Universal, Warner and other record giants signed an exclusive agreement in the field of digital music, and cool dog, cool me and other music player software company Through the alliance of “Ocean Music Group” way to resist the attack; for a time, the field of digital music into a “vertical and horizontal” situation. When the “music industry shrink ”, “no good work ” has become a cliché, the online giant “copyright procurement ” generous is like a booster, so that the dilemma of the digital music industry to see To a glimmer of hope However, is it a panacea or a thirst for the entire music industry?