最近,“王老吉”品牌之争闹得沸沸扬扬,诉讼还在持续。品牌归属广药已毋庸置疑,多加宝只是想继续延续许可使用一段时间。痛定思痛,多加宝终于作出了创立自己品牌的决定。首先,一个企业如果想在市场竟争中生存,想成为百年企业,就必须打造和提升以知识产权为代表的核心竞争力。 Recently, “Wong Lo Kat” brand controversy downtown hubbub, litigation is still ongoing. Guangzhou Pharmaceutical has no doubt that the brand belongs, more plus treasure just want to continue to use the license for some time. Bitter experience, more treasure finally made the decision to create their own brand. First of all, if an enterprise wants to survive in the market competition and wants to become a 100-year-old enterprise, it must create and upgrade its core competitiveness represented by intellectual property.