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编者按:“春夏养阳,秋冬养阴”。然而对于多数企业来说,进入夏季就等于进入了蛰伏期,酷暑难当的天气稀释了高涨的消费热情,也让节假日消费尽显疲态。据统计,2012年4月,国内社会消费品零售总额环比增长仅为1.13%;一季度,国内工业企业的净利润减少了1016亿元;进出口总额同比增长7.3%,增速持续放缓。
Editor’s note: “Spring and summer Yang, autumn and winter Yin.” However, for most enterprises, into the summer is equal to the period of dormant intolerance, the summer heat of the dilution of the rising consumer enthusiasm, but also make the holiday spending exhausted. According to statistics, in April 2012, the total retail sales of social consumer goods in China increased only 1.13% MoM; in the first quarter, the net profit of domestic industrial enterprises decreased by 101.6 billion yuan; the total import and export volume increased by 7.3% over the same period of last year, and the growth rate continued to slow down.