当今社会旅游的快速发展与文化的紧密结合促使红色旅游顺应消费的需求呈雨后春笋发展起来。红色旅游是构建品质旅游的重要篇章,它属于旅游活动中的重要组成部分。九江,作为旅游名城,世界自然文化遗产圣地,红色旅游资源丰富,红色旅游文化深厚,红色旅游文化的影响更是深远。为弘扬革命精神、繁荣红色文化、教育后代、推动红色旅游快速发展。文章选取九江这块革命根据地为调查活动地点,从多方面深入调查研究当地红色文化建设现状、探讨红色文化建设,为九江地区发展红色旅游文化的提供参考建议。 The rapid development of today’s social tourism and culture in close association to promote the development of red tourism springing up according to the demand of consumption. Red tourism is an important chapter in the construction of quality tourism, which belongs to the important part of tourism activities. Jiujiang, as a tourist city, a sacred place of the world natural and cultural heritage, rich in red tourism resources, rich in red tourism culture, the impact of red tourism and culture is far-reaching. In order to promote the revolutionary spirit, prosperity of the red culture, education of future generations, promote the rapid development of red tourism. This article chooses the revolutionary base area of ​​Jiujiang as the place of investigation activity, investigates and studies the status quo of local red culture construction from many aspects, discusses the construction of red culture, and provides reference for the development of red tourism culture in Jiujiang area.