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广告是传递商品或劳务销售的信息,它对于促进供求、沟通产需、活跃市场、指导消费具有重要作用。中国民族资本在百年来的经营管理活动中,十分注重广告在商品营销中的作用,创造了许多适合中国国情的广告宣传术和成功的广告制作经验。总结这些历史经验,对于发展社会主义商品经济,不无裨益。
Advertising is the transmission of information about goods or services. It plays an important role in promoting supply and demand, communicating production and demand, activating markets, and guiding consumption. China’s national capital has paid great attention to the role of advertising in commodity marketing during its operations and management activities over the past 100 years, and has created many advertising techniques and successful advertising production experiences suitable for China’s national conditions. Summarizing these historical experiences is not without benefits for the development of a socialist commodity economy.