一种新媒体的出现往往能够给广告业带来新的突破。而互联网的出现,不仅仅在广告媒体投放形式和信息传递方式上带来了技术上的革新,更是对广告紧密关联的消费者生活习惯、大众文化形态等有着很大的影响。但是就国内现状而言,互联网的广告并没有发挥出特别的优势,其中优秀的与引人注目的作品更是少有。 The emergence of a new media often can bring new breakthroughs to the advertising industry. The advent of the Internet has not only brought about technological innovations in the form of advertising media and information delivery methods, but also has a significant impact on consumers’ living habits and popular cultural forms that are closely linked to advertisements. However, as far as the current situation in China is concerned, internet advertisements have not played a special advantage. Outstanding and eye-catching works are rare.