在现代社会里,随着科技的进步,竞争对手的活动和消费者的需求更加变幻莫测,危机发生的机率也随之提高。如果处理不当,会给企业带来很大的影响甚至导致企业彻底失败。所谓危机营销,是指企业在面对内外部危机时采取特殊的营销措施,以期最大限度地减少危机给企业造成的不良影响和 In modern society, with the progress of science and technology, the activities of competitors and the needs of consumers are more unpredictable, and the chances of a crisis rise accordingly. If not handled properly, will have a great impact on the enterprise or even lead to complete failure of the enterprise. The so-called crisis marketing, refers to the enterprise in the face of internal and external crisis to take special marketing measures, with a view to minimizing the adverse effects of the crisis to the business and