论文部分内容阅读
新媒体时代舆论盛宴下导致意见领袖的缺失,新媒体进入的低门槛导致群体极化,谣言泛滥,两大舆论场联动不畅导致舆论引导不畅等,如何提升新媒体时代舆论引导能力成为亟待解决的问题。一、新媒体发展带来舆论场格局的分化(一)主流媒体舆论场所谓主流媒体,必须有广泛的影响力和权威性,在社会中享有较高的声誉。坚持以事实为基础,反对小报化的工作模式。
The lack of opinion leaders under the feast of media in the new media age, the low threshold of new media entering led to the polarization of groups, the proliferation of rumors, the sluggish interaction between the two major public forums, the poor guidance of public opinion and so on. How to enhance the ability to guide public opinion in the new media era is urgently needed. solved problem. I. Development of New Media Bring Differentiation to the Structure of the Media (1) Mainstream Media The mainstream media is that the mainstream media must have a wide range of influence and authority and enjoy a high reputation in the society. Adhere to the facts as the basis, against tabloid work mode.