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很多美国公司会在2014年愈发激进地推出新产品和新品牌。2014年美国企业的营销活动会出现怎样的变化?在陷入经济困境几年之后,美国经济看起来似乎在飞速回升。因此,我们相信很多公司会愈发激进地推出新产品和新品牌。目前在传播层面的最佳途径是电视广告。因此我们认为,美国电视广告行业在2014年会出现巨幅增长。而另一方面,数字广告在经历了几年戏剧性增长后,相较于前几年,2014年的增长很可能大幅放缓。
Many US companies will be increasingly aggressive in 2014 to launch new products and new brands. What will happen to the marketing campaigns for U.S. businesses in 2014? A few years into recession, the U.S. economy seems to be picking up fast. Therefore, we believe many companies will introduce new products and new brands more and more aggressively. Currently the best way to spread is television advertising. Therefore, we believe that the U.S. television advertising industry will see tremendous growth in 2014. On the other hand, after several years of dramatic growth in digital advertising, growth in 2014 is likely to slow significantly compared with previous years.