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近年来一些现代化、高档次、上规模的大型商业网点的出现,给中小型商业企业带来了新的压力。作为国有中小商业企业如何求生存、求发展?最近,我们对市区2家专业特色店鼎大祥呢绒绸布店和谢馥春小商品商场作了专项调查研究感到,发挥专业优势,开展特色经营是一种明智的抉择。现将两店经营做法分别作个介绍。 鼎大祥呢绒绸布商店创建于1939年,是镇江市唯一的具有传统特色、经营纺织品的老字号商店,也是目前该市最大的纺织面料
In recent years, the emergence of large-scale commercial networks of modern, high-grade, and large scales has brought new pressures to small and medium-sized commercial enterprises. As a state-owned small and medium-sized commercial enterprise, how do we strive for survival and development? Recently, we have conducted special investigations and studies on two professional specialty shops in the urban area: Ding Taixiang Velvet Cloth Shop and Xie Yuchun Small Commodity Mall. We feel that professional advantages are used to develop distinctive operations. A wise choice. Now we will introduce the two store management practices. Established in 1939, Ding Da Xiang Xiang Woolen Silk Cloth Store is the only old-fashioned store with traditional features and operating textiles. It is also the largest textile fabric in the city.