作为党报广告的经营者,我主要谈两点拓展党报广告的切身体会,供广告新丁们参考一、在广告经营过程中,广告业务员常常会碰到这样一个问题:客户,尤其是小客户经常跑单,原定在党报上刊发的广告却在其他媒体上出现。广告管理者大都把跑单现象归结为市场竞争的结果。这固然有一定的道理,但往往忽略了一个更深层次的问题,那就是陷入认识上的误区:广告定位不清,拓展目标不明,从而导致经营策略模糊。没有清晰的定位,就找不到目标客户,在市场竞争中必然处于盲目,被动状态,品牌优势再强,也难以得到充分 As the operator of party newspaper advertisements, I mainly talked about two points to expand the personal experience of the party newspaper ads for advertising new Ding who reference one, in the advertising business process, advertising salesman often encounter such a problem: customers, especially small customers Often runs a single, was originally scheduled to advertise in the party newspaper appeared in other media. Most advertisers run the phenomenon attributed to the market competition as a result. Although there is some truth to this, it often overlooks a deeper issue that lies in the misunderstanding of understanding: the unclear positioning of advertisements and the unknown goal of expansion have led to ambiguous business strategies. Without a clear positioning, we can not find the target customers, inevitable in the market competition in a blind, passive state, brand strength and then strong, it is difficult to get full