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随着互联网、手机等新兴媒体的不断发展与繁荣,传统文学体制被打破,经受着数字技术的洗礼,衍生了新的文学样式和文学传播方式——网络文学,经过20多年的快速发展,我国的网络文学已经成为一种不可忽视的文学现象。与此同时,随着《琅琊榜》《花千骨》等网络文学作品被改编成影视剧上演,随之而来的还有动漫、游戏等系列衍生产品出现,“网络文学+”成为了一个不可忽视的网络文化新现象。本文就从多个角度深入分析了“网络文学+”现象背后的传播学意义。
With the constant development and prosperity of the emerging media such as the Internet and mobile phones, the traditional literary system has been broken, and under the baptism of digital technology, a new literary style and literary communication mode has been derived - Internet literature. After more than 20 years of rapid development, Internet literature has become a kind of literary phenomenon that can not be ignored. At the same time, with the network works of literary works such as Lang Lang Bang Hua Hua Qian Gui being adapted into film and television dramas, accompanied by a series of derivative products such as animation, games and the like, “Cyber Literature +” becomes One can not be ignored a new phenomenon of network culture. In this paper, the author deeply analyzes the significance of communication behind the phenomenon of “network literature + ” from many aspects.