大竞争时代,营销完全以不同于传统的面目出现,有着自己的新哲学。这种哲学在定位理论中随处可见。现综合分述之。新哲学之一:感知赛过事实传统营销者追求事实,他们通过调查事实、研发事实、生产事实、传播事实、交换事实,来开发顾客、打败对手。这些事实体现在产品质量、先进技术、顾客需求方面。传统营销者相信,更高的质量、更好的技术、更好的需求洞察能够帮助他们赢得商战的胜利。 Big competition era, marketing completely different from the traditional appearance, has its own new philosophy. This philosophy can be found everywhere in positioning theory. Are summarized in the summary. One of the New Philosophies: Perceiving Events Truth Marketers seek truth from facts. They develop customers and defeat their opponents by investigating facts, developing facts, producing facts, spreading facts, and exchanging facts. These facts are reflected in product quality, advanced technology, customer needs. Traditional marketers believe higher quality, better technology, and better demand insight can help them win the battle for business.