随着市场经济的不断发展 ,竞争日益激烈 ,商标领域一些以前不为人们所重视的问题逐渐暴露出来 ,特别是驰名商标与企业字号的冲突 ,尤其引人关注。如“张小泉”被认定为驰名商标后 ,南京张小泉剪刀店更名为南京金泉剪刀厂 ,但上海张小泉刀剪总店因历史的原因 ,一直未进行更名 , With the continuous development of the market economy and the increasingly fierce competition, some problems that have not been valued by the people in the trademark field have gradually come to the fore. In particular, the conflict between well-known trademarks and corporate titles has drawn particular attention. Such as “Zhang Koizumi” was identified as a well-known trademark, Nanjing Zhang Xiaoquan scissors shop changed its name to Nanjing Jinquan Scissors factory, but Shanghai Zhang Xiaoquan Daojian head office for historical reasons, has not been renamed,