传统的工商业是这样的：有一个完整的实体，有一个属于自己的制造厂家，制造产品，通过很多销售网点，卖到消费者手里去——当然，也可能卖给工业用户或者项目．而不是直接卖给个人。相对于传统的实体经营，圣象制造集团总裁彭鸿斌称圣象的经营方式为“虚拟经营”：它是营销与 The traditional business is like this: There is a complete entity with a manufacturer of its own that manufactures products that are sold to consumers through many sales outlets - and, of course, may also be sold to industrial users or projects. Instead of selling directly to individuals. Compared with traditional entity management, the president of Shengxiang Manufacturing Group Peng Hongbin said that the operation mode of Shengxiang is “virtual management”: it is a marketing and