随着我国旅游业的迅速发展,从旅游市场需求来看,环境问题的日益突出,人们对环境的关注程度也越来越高。如何开展旅游绿色营销是旅游行业面临的主要课题,本文围绕绿色营销和旅游绿色营销的相关的概念,对我国绿色营销的现状进行了分析,指出存在的问题,并提出了相关的营销策略。 With the rapid development of tourism in our country, from the perspective of tourism market demand, environmental problems have become increasingly prominent, people’s concern for the environment is also getting higher and higher. How to carry out tourism green marketing is the main issue facing the tourism industry. This paper focuses on the relevant concepts of green marketing and tourism green marketing, analyzes the current situation of green marketing in our country, points out the existing problems and puts forward the related marketing strategies.