引文因为我国的纺织服装行业市场化程度较高,且中小企业居多,所以就纺织企业而言,了解市场,了解消费者对各种纤维的喜好和购买方式就显得非常重要。在此基础上,提高产品的竞争力是关键,即:一方面要降低成本,节约资源,提高资源的利用率;另一方面要提高产品附加值,即能有效地将新技 Citation Because China’s textile and apparel industry is highly marketed and mostly small and medium-sized enterprises, it is very important for the textile enterprises to understand the market and understand consumers’ preferences and purchase ways for various fibers. On this basis, to enhance the competitiveness of products is the key, namely: on the one hand to reduce costs, save resources and improve resource utilization; the other hand, to increase the added value of products that can effectively new technologies